Your small business website should be comprehensive, but you want to avoid posting so much information your Visitors are confused. The key is to include the right information that will convert them into customers. Below are nine pages that should be incorporated into every small business website.
The Home Page
The home page is the first one visitors will see upon typing in your URL. It’s the page to which all other pages link. It should provide your customers with valuable information about your business. Make sure all other pages link back to your home page.
This is another extremely important page on your small business website. It leads visitors to means by which to contact you. Sometimes all it takes to convert a visitor into a customer are a few answers to questions, or a little more information. The contact page will also make your company appear more legitimate and established.
This is how Visitors will learn about you. It should tell them how long you’ve been in business, what products or services you provide, and many other useful details.
A blog can be a great asset to your business. It gives you a vehicle for updating visitors on a regular basis.
If you deal with E-Commerce, you definitely need a web store. Adding it to your website makes it easier for customers to purchase products.
If you actually have a physical place of business, you should add the location information to your website. You never know when people might be in your area and want to visit.
Testimonials are great for providing information to prospective customers about the experiences others have had upon coming to your site. If people are able to read positive first-hand accounts, they may be more likely to make purchases from you.
An FAQ, or frequently asked questions section, provides visitors with answers to questions common to your business or particular industry. It gives them a starting point for acquiring needed information.
Terms of Service
Here is where you will outline your business practices. This will include: return and refund policies, guarantees, and other important information. Provide all the details your customers need to know. This will help you keep yourself and business legally protected. While this may seem a bit daunting at first, the right tools will make these terms easier to define. As always, seek legal assistance if you are unsure of how to begin or what needs to be included.