How To Get the Most Out of Pinterest

by diyweb on May 21, 2012

Twice now, we’ve taken up the subject of Pinterest here at DIYWebsites. First, there was a discussion on How Your Business Can Use Pinterest. Then, we looked at how copyright laws affect Pinterest use in Should You Use Pinterest to Promote Your Website?

Now though, let’s take the conversation a step further and talk about how to get the most out of Pinterest. And we’ll do that by considering Dan Zarrella’s Pinterest infographic. He looked at more than 11,000 pins and tried to identify the key factors to getting ‘repinned.’ And of course, if you don’t yet understand Pinterest, getting ‘repinned’ is like winning a popularity contest. It means that more people know who you are, which is good for business.

I assume you are reading this because you are trying to build a website and think Pinterest is one of the  keys to increasing your website traffic. It is certainly true that Pinterest can do this. Many sites can look at their analytics and see that Pinterest is one of their top referring sites. But even if that is already the case for you, why not learn how to make those click thru’s even more valuable.

The first nugget that Zarrella shares is about the length of Pinterest descriptions. There is a bit of confusion on the infographic, but it is clear that descriptions between 200-300 words are the most repinnable. This means including a fair amount of detail about the pin, without being overly wordy.

300 characters should be plenty! For example, the paragraph above this one is 301 characters. Don’t write descriptions longer than that. Most likely, this is because the width of the space provided by Pinterest makes very long descriptions difficult to read, considering the scrolling and eye strain that are a result of being too wordy.

The next part is all about which words to use in those brief descriptions. While I found the lists useful, I really like a response to a reader comment, made by another reader. Natasha Vincent was offering advice to an organization that doesn’t really focus on recipes or chicken (two of the most popular words) and showed real out of the box thinking about what types of content could be pinned to fit both the organization’s mission and the trends on Pinterest.

If you plan to use Pinterest as part of your strategy to build a website, then take a look at the rest of the infographic. Have you used Pinterest as part of your marketing strategy? How is it working for you so far? Will any of Zarrella’s information change how you approach Pinterest now?

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