Building an awesome web site is a great feeling. When all the pieces come together and your shopping cart works perfectly, you know that business success is close. But until you become effective at using the various website marketing tools available, you are unlikely to see a spike in visitors or sales.
Social media is probably the most talked about website marketing tool. It encompasses several different sites and services. The most common are Facebook and Twitter. Used wisely, these tools can spread the word about your website very quickly. And they can help you connect with your customer base in real time so you can learn what works and what does not work.
While recent changes have made it harder for businesses to interact with Facebook ‘fans,’ it is still an excellent tool. You can use it to build up your niche and create more loyal followers. Some companies find a lot of success with using Facebook to offer giveaways of their products. The typical benchmark is that giveaways are done when the page reaches a certain number of likes. Facebook can also help you test product or website ideas by asking questions that engage your audience. The more your fans like and comment on your posts, the more likely it is that other people will see the content.
If you want to use Twitter as a website marketing tool, then I recommend you read this thorough infographic called “How to Get More Clicks on Twitter,” by Dan Zarella, the self-proclaimed “Social Media Scientist.”
Beyond social media, there are many ad networks that are effective website marketing tools. There are more than 300 different ad networks to choose from. Some of them are broad and based on search results, like Google AdWords and Facebook ads. Others are more targeted and might market themselves to mom bloggers or technology bloggers. This means you won’t be wasting money on impressions or click thrus from people who are not likely to be interested in your website.
An often over looked website marketing tool is outsourcing. It is hard to manufacture and market a product at the same time. If you find you just don’t have the time to dedicate to website marketing, then consider outsourcing it. There are lots of companies who can handle social media campaigns for a reasonable price. Outsourcing website marketing gives you the opportunity to fine tune your website and pay attention to what works and what doesn’t.
Finally, even though there are many website marketing tools (and we’ve only touched on a few) available, it isn’t necessary to become a expert in all of them at one time. Pick one to learn and master. When you’ve seen some success move on to learning how to do another one.
In an upcoming post, I’ll share a few more lesser known website marketing tools. Do you have any to add to the list? Leave a comment and let us know what you like to use.
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