Website Marketing Tools Part Two

by diyweb on March 3, 2012

In a previous post I listed a few website marketing tools that are most commonly used by website developers. However, one post isn’t enough to cover the many options available for promoting a website. Here are several more website marketing tools.

Marketing Grader by Hubspot – This is an excellent tool to let you know how your website is doing in a wide variety of marketing strategies. Essentially, it produces a report that analyzes what you are doing to bring visitors to your website, keep them there, and then convert them into customers. This tool can show you which marketing activities are working and which ones aren’t. And that is awesome because it means you can redirect your energies to the things that are bringing up your conversions and cut out the behavior that is hurting your bounce rate. They also offer a comparison tool so you can see how your website marketing efforts stack up against your competitors. Of course, all of this information wouldn’t be very helpful if they didn’t tell you how to fix it, which they do. That’s my favorite feature of Marketing Grader.

Google Analytics – Analytics is the best tool I’ve found for finding out how your site is performing. But you might be wondering how this qualifies as a website marketing tool. That’s simple – because it tracks your online marketing campaigns. Studying your conversion rate in Google Analytics shows you how well you are accomplishing your marketing goals.

Link Building Tools – There are many ways to build links and this is an essential step in your website marketing tool box. You can build links by offering to guest post on other websites or blogs. This also introduces you to new readers who might click over and stay a while. Leaving thoughtful comments on relevant blogs is another way to build links. This means finding articles or blog posts within your niche and saying something relevant to the conversation. You can also build links through link exchanges. If you find a website that is complementary to your own, contact the owner and offer to share their link if they will share yours.

SocialOomph – Using Facebook and Twitter is great for building a relationship with your end users. But honestly, who has time to hang out online all day waiting for the optimum time to post your updates? If you are like most people and don’t have that time, consider using a site like SocialOomph which let’s you pre-write and schedule status updates across many different social media accounts.

Constant Contact – Create a branded newsletter that can be emailed to your reader/customer base at the touch of a button. This service is trusted by many small business owners and is highly customizable. There are more than 400 templates to choose from so you can find one that matches your existing site very easily. Prices start as low as $12.75/month plus they offer a free 60-day trial. Emails are easy to forward and this is a great website marketing tool that lets your readers spread the word for you.

Even with this second post about website marketing tools, I know I’ve only touched the tip of the iceberg. Please leave a comment and let me know which tools have I missed? Or, let me know if you’ve used any of these and how they worked out for you.

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