There are several ways to set your website apart from others. You can give it a unique look or use interesting colors and layouts. You can provide the information in a way that is different. Still, that doesn’t mean you’ll be able to compete with all the others out there and still sell. So what does it take to make one sellable?
The answer to this question is rather complex. The Internet is a vast place full of global competitors. No matter what you are selling, there’s most likely someone else selling the same thing. Even if you offer your customers specials, there’s probably someone else who has done the same. Though this may make selling your site seem hopeless, the good news is selling is definitely doable.
Honesty is the best policy. No matter what type of product or service you are offering your customers, be honest with them. Don’t embellish on the features of a product just because you think that will make it sell. If you oversell it your customers will know and won’t come back to buy anything else. Instead, let the products you offer speak for themselves. Provide your customers with the information they’ll need to make a well-informed decision and let the rest take care of itself.
Interact with your customers. This is, perhaps, the best way to obtain true, meaningful feedback. Ask and you shall get answers. If your customers really feel you are interested in what they have to say, they’ll be more likely to say it. Interacting with them will also give you new ideas. You’ll get to know your customer base that much better, something that can be difficult when doing business online.
You can interact via social media, but you’ll definitely want to have a feedback option on your website. You may even want to start a blog and encourage readers to comment or ask questions. This often makes others feel good about buying from you because you will be viewed as an authority in your field.
Appeal to all the senses, or at least as many of them as you can. Make sure your content is aesthetically pleasing while still being easy to navigate. Include videos on your website. They could advertise products and provide useful information about the services you offer. Then customers will have the senses of sight and audio covered. So what do you do about touch, smell, and taste? Naturally, you’ll need to improvise on these, but you can do this by providing some interesting descriptions. For example, you could describe how a product feels, smells, or tastes as appropriate and relevant.
The whole idea is to convert visitors into paying customers. It’s easy to click on a website, take a brief look around, m then go somewhere else. Your visitors will have many choices out there and you want them to stick with you. This means you have to find a way of keeping them once they have arrived.
Make sure everything is right there at their fingertips. If they have to go in search of a product description or price, they probably won’t do it. If a description is written in such a way it is confusing or just doesn’t make sense, they will be much less likely to make a purchase.
Another important point is how the product photos actually match up to the product itself. While it’s hard to take a photo that accurately depicts the product, you can still give your visitors a realistic idea of how it will look. All too often products are larger or smaller than what is depicted in the photo. Dimensions can matter a lot, depending on what the product is and does for your customer. Make the photos as realistic as possible and be sure they are clear. You don’t want to display grainy pictures your visitors will have difficulty seeing.
Keep product descriptions short and to the point. Each description should accurately describe the product and its features, but should not be so long your visitors will become bored while reading it.
Test all website elements to make sure they work. You should do this on a regular basis. Just because it works one month, that doesn’t mean something won’t happen and it won’t work the next. Just one nonworking element can mean a prospective customer doesn’t make a purchase from you. Such elements can include: links, buttons, drop down boxes, and a host of other options available on many web pages.
Frequently visit the pages of others in your particular industry to see how their websites work. You’re not there to copy off them, but you are there to glean ideas.
Tweak your website. You won’t get it exactly the way you want it the first time around. Internet business evolves on an ongoing basis, so what may seem appealing and workable to you one day may not be the next. Because of this, be ready to update and make adjustments to your site regularly. For more information on making your website more sellable, visit http://www.entrepreneur.com/article/203142.