marketing-website-newsBuilding a successful small business website takes more than a stellar product or excellent writing on your blog. You need a comprehensive marketing plan that pulls in traffic from multiple sources. The latest shake up over Facebook diverting traffic away from its pages, which is where many small businesses have camped out, drives home the importance of a marketing plan that can reach a variety of readers in several different ways.

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rss-website-small-businessAs a small business website owner, you’ve no doubt heard from countless authorities that you should be tracking your website’s performance and then making changes based on your results. It’s certainly tempting to look at your stats and comments as an indication of your success.

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How to Improve the Speed of Your Website

by Ed on January 29, 2014

Riot image tool website designSpeeding up your small business website isn’t just for bragging rights that you have the fastest loading website around. A faster website will get more views and keep customers sticking around longer. If a website takes even 10 seconds to load, there’s a good chance that it will have a sky high bounce rate that will limit its effectiveness.

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website shopping cartThe shopping cart is one of the most important aspects of your website. It’s where the products and services are held when users go to make purchases. Their experience should be a good one and the shopping cart should be very easy to use. Paypal has simplified the entire process for both you and your customers by making purchases quick and easy.

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wordpress small business pluginsWordPress is one of the leading DIY website tools around for small business website owners, and the best part about using WordPress is that website designers have already done a lot of the development work for you. Whatever your website needs can generally be found in the WordPress plugin directory. That simplifies the website management process so that you can focus on your business.

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business blog marketing saleSelling products or services online can be difficult. You create a website, offer an easy way for customers to make purchases, then sit back and wait. Sometimes sales can really take off, but more often than not, the going is very slow. This is a frequent problem faced by most business owners whether the company is operated out of a physical location with products offered online or the entire business is conducted over the Internet. So how do you mitigate this problem?

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How to Keep Your Website Updated This Year

by Ed on January 13, 2014

Schedule website contentA new year has started, and it’s time to start planning for the content you need to post regularly on your small business website. Whether you need to update your page information on a regular basis in order to keep up with each changing season or you need weekly content on your blog, a website won’t update itself. You need to develop a content plan for your website in order to keep it updated, relevant, and highly useful for customers.

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social mediaSocial media has become very important to Internet users and business owners alike. While it is often difficult to utilize it in a productive manner when it comes to advertising a business, there are some ways to integrate it right into your website and make it work.

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website design new yearSmall business website owners typically fall into one of two categories. Some can’t stop revamping their websites, switching designs and graphics every few months. On the other hand, there are those who remain stuck in the mud, unwilling or unable to update their sites after a year or two. While most websites don’t need to be updated or changed every few months, a website should reflect the growth and changes of your small business.

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google analyticsGoogle Analytics has become one of the most popular ways of analyzing and making marketing decisions on the web. It’s been around for a while, but is still making a significant splash. Some recent updates have added even more capabilities to what has become a frequently used analysis tool.

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